When taking Emarsys into our offering portfolio, we wanted to understand its differences to other platforms. This blog will start series of such deliberations. And no, it’s not really “new”. It has grown and been developed further. Emarsys has a history starting in...
May 3 2024
Digital business has been around for over two decades – and during the past decade it has permanently changed buying behavior. This change is now impacting all companies and organizations regardless of their area of business or operations, including B2B. If your...
September 12 2023
When we say that all sales have become digital, all too often the discussion still starts with comments like “Our customers don’t want to buy this online” or “This product can’t be sold online.” But digital sales don’t mean that a customer simply goes and makes a...
August 17 2023
When it comes to ecommerce development, there are a lot of factors to consider and many steps to take to achieve a worthy final product. It’s important to both personalize components to reflect your brand while also ensuring that the consumer can easily navigate the...
February 27 2023
We live in a world of constant change – meaning what was relevant just a year ago might become irrelevant today. Your business needs to be able to adapt to a rapidly changing environment. One part of that ability is related to your technical architecture and how well...
February 10 2023
What is a marketplace and how does it enable synergies between companies? There are actually very few, or even zero players in particular industries that take advantage of the marketplace operating model. In this blog, I explain why it would now be a...
September 7 2022
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