OMA HELEN

People are increasingly interested in the origin and production of the energy they use – as well as the chance to monitor their energy consumption. As a leading energy producer, Helen wanted to offer its customers the opportunity to better understand and manage their energy consumption.

Starting with a vision and strategy for Helen’s renewables business, we worked in close cooperation with Helen to find new business opportunities, concept early solutions, validate them with customers, and take the ones with the most potential to market. We set up an agile team to innovate faster, create new business models, and build better products for customers. Our approach included: 

• The vision for sustainable energy
• Strategy for new business areas
• Business model validation
• An agile team to design, implement, and create demand

After the strategy work, we started with a B2C app development project, expanded into the development of the website for corporate customers, and are continuing with new development paths.

The Oma Helen service provides B2C customers with extensive data regarding their own energy usage along with tools for managing daily consumption. The service allows users to monitor their electricity consumption with hourly accuracy, compare usage during different time periods, and manage contractual matters. The service also offers various useful data comparisons like the variation in monthly consumption or the distribution of consumption for day and night time.

The Yritys Helen platform allows companies to monitor energy consumption across multiple locations and manage their contracts. These services help B2B customers gain an overall picture of their energy use. 

Lataus, Helen’s charging service, was launched in 2024. Lataus is a car charging service integrated with the Oma Helen app and includes over 650 Helen public charging spots. The goal of the service is to make life easier for owners of electric or hybrid vehicles. Users can add a payment card through the app and easily access charging terminals – as well as getting data on their vehicle’s energy consumption.  

Helping Helen to achieve their vision
One of Helen's major goals is to build a future-proof energy company. The OmaHelen and Yritys Helen service helps meet this vision by introducing new and useful tools for their customers.

Serving a wide user base
The Oma Helen's app and Yritys Helen service have more than 400,000 registered users. More than 20,000 people use the services daily to optimize their energy use.

Tracking and saving energy
Being able to track usage, manage contracts, and get energy-saving tips are the features that most interest both B2C and B2B users.