Reima: Helping Reima achieve first-class digital customer experience

Helping Reima achieve first-class digital customer experience

Wholesale and retail

Reima is the leading premium performance wear brand for active children aged 0 to 12. Founded in 1944, Reima first started out by manufacturing women’s work wear out of old army snowsuits, but quickly found success in quality children’s wear for year-round use. In 2019, Reima had a turnover of around 141 million euros, and employs over 500 people. 85 % of the net sales comes from international markets, from over 70 countries across three continents.

Reima is growing fast and conquering new markets around the globe with their great products and mission to bring joy of movement to all. Digital services and great user experience are at the core of this development, and Reima needs the right partners to achieve their goals.

Digitalization at the core of strategy

In 2019, digital sales including wholesale accounted for about 50 % of total sales, with sales via Reima's own digital channels bringing almost 15 % of the total. The Reima webstore currently delivers to almost 40 countries, with more to come. Internationalization is a key ambition for Reima: in addition to traditionally strong markets like Scandinavia, Reima is expanding to new markets like the US and China.

Being such a key part of B2C business, it is essential that the Reima webstore runs smoothly and integrates well with a wide range of services and solutions such as marketing automation, logistics, and affiliate stores.

Reima is a fast-growing company with strong international ambitions. That's why we need more than a traditional IT service provider. We want a partner who understands the fast-changing technological environment and supports us in achieving a world-class digital customer experience and giving us the velocity to fuel our growth.

Elina Björklund, CEO, Reima

Close co-operation means agile development

We co-operate closely as partners, and the entire commerce chain is covered by one team. An agile way of working with a competent Product Owner on Reima’s side means that the right things are prioritized and changes can be made quickly and effectively.

Currently, we have multivendor projects where we all gather once a week. This arrangement has been well-received both by Reima and the consultants themselves.

Expertise used

Design

Digital services

Impact

"We want a partner who understands the fast-changing technological environment and supports us in achieving a world-class digital customer experience and giving us the velocity to fuel our growth.", says Elina Björklund.

"I think the arrangement works really well. Daily communication is done through instant messaging, and daily Scrum sessions keep me up to date on what we’re working on and allow me to tell Reima what I’m currently up to. However, I think meeting face-to-face at least once a week is important for trust and transparency.

Reima has flexible project teams where customers' key persons and the delivery vendor work tightly integrated. We have access to good facilities where we can work side by side with the project members. I am able to see Reima people at their office or at ours.”, says Teemu Alander, Lead Consultant.