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Tommy's Express
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Tommy's Express

Creating a user-friendly digital solution to support business growth

Tommy’s Express is a car wash chain that has quickly risen into one of the fastest-growing franchising businesses in the United States. Vincit helped create a custom digital platform and mobile app that allows easy customer onboarding, franchise chain management, and sales – helping to support the company’s ambitious expansion plans. 

Tommy's Express phone app view
Tommy's Express phone app view

The challenge – support a rapidly growing franchise with digital solutions

Tommy’s Express is a leading supplier of automatic car washing technology and equipment in the United States.

In the past, cars arriving at a car wash location were recognized by scanning an RFID sticker in the window. The process required a member registration process that was inconvenient for both customers and personnel.

Tommy’s Express wanted to simplify the process to ensure a better customer experience. They also wanted to create a solution that would make life easier for owners to support the franchising chain in their quest for fast growth.

quote
Vincit possesses excellent know-how and compliments that with an uncanny ability to quickly put together a software development team that fully responds to the respective needs. In all our needs for software expertise, Vincit has proven to be an excellent partner. We will continue to lean on their support in the future as well.

Andrew VanWylen, COO, Tommy's Express

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The solution – create a digital solution that enables fast growth

We helped to implement an agile, solution-oriented approach to solve Tommy’s business needs. This included the automated license plate reader and customer onboarding process. We also developed the franchise chains management system, mobile app, and point-of-sale terminal software. The chain management system made it possible to implement and distribute the business intelligence tool, which was developed by Tommy’s Express.  

With the new system in place, customer registration is based on automated license plate recognition that uses cameras and a neural network – which means no RFID stickers are needed for cars. With the information gathered by the license plate recognition, onboarding new customers is quick and easy and takes less than a minute. Customers can control their subscription through the easy-to-use mobile app on either iOS or Android and can also sign up via the app anytime and anywhere. 

Franchise owners can handle important information like maintenance and employee work shifts through the system as well – and get valuable data about their operation. If needed, the point-of-sale system allows users to purchase a car wash without registering. 

By making life easier for both customers and owners, the system will help Tommy’s Express to continue to grow.

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Expertise used

UX design
Service design
Visual design
Data and analytics
Software development
Machine learning

The impact – supporting Tommy’s business needs

Creating an amazing customer experience 
With Vincit’s help, Tommy’s Express now has full control over their end-to-end processes. Leveraging data and technology has allowed Tommy’s Express to create the best customer experience possible while also giving the chain industry-leading efficiency. 

Enabling ambitious growth plans 
The solution creates a better customer experience, helping to draw in more customers and keep current customers happy. The solution also makes managing the franchise easier for owners and also can help attract new franchisees. In this way, the solution helps Tommy’s Express to continue to rapidly expand their operations.  

Making it easier to manage a franchise 
The solution makes life easier for franchise owners. With the app, they can handle the practicalities of running their business, employee schedules, and maintenance. The app also provides valuable analytics about customer behavior and gives owners a clear overview of every unit’s turnover and financial results. The end result is better management while helping to ensure a good customer experience – increasing business and also attracting new owners to the franchise. 

Results

90 secs
On-site customer registration (instead of 1-2 business days)
64 NPS
Average rating
4.28
Average rating per site
239 cars
Washed per hour thanks to the dual belt system, LPR processing speed, and world-class operations