Transmeri

Transmeri Group had the vision of translating the established B2B success into consumer eCommerce. The collaboration with Vincit aimed to clarify the business objectives, identify improvement areas, streamline processes, help make technology choices and plan an actionable roadmap. The project also set out to build a solid business case for strategic decision-making.

Together with Transmeri, Vincit conducted a comprehensive review of their customers, processes, organization, and technology. This included internal interviews and market research, deep-dive in sales and customer data, as well as a comprehensive technical architecture review. All this laid the groundwork for strategic decision-making.

Through gap analysis, Vincit identified the discrepancies between the current operations and future goals. Based on this insight and through collaborative co-creative design with Transmeri, Vincit developed strategic scenarios and business cases helping to understand the investments needed for growth.

We combined an action-oriented roadmap and technical architecture with analysis to provide Transmeri a solid foundation for strategic decision-making.

A comprehensive eCommerce capability audit

The collaboration provided a thorough understanding of Transmeri’s eCommerce capabilities, identifying strengths and potential growth areas – particularly in B2C operations.

Informed strategy for growth

The project offered insights into key drivers for the wellness online store's sales goals, influencing technological, resource and process decisions. This built a strong ground for internal discussions and strategic choices.

Actionable roadmap and technical architecture vision

We created a detailed action plan and architecture vision together with Transmeri. These focused on strengthening eCommerce capabilities and supporting Transmeri’s growth objectives.