Vaasan sähkö

Electricity sales is a very competitive field. Increasing sales and offering the best customer experience in the industry are key goals at Vaasan Sähkö. Nowadays, all of these goals are strongly tied to their digital channels. 

Vaasan Sähkö’s current website was not performing as well as they wanted. They needed a fresh online approach with new features to make it easier for customers to choose, for example, the right electricity contract for their needs. They also wanted to bring the Vaasan Sähkö look and feel to their digital services, which is why Vincit suggested creating a design system to ensure a unified brand look in all digital channels.

The renewal project has been implemented in three sprints during the spring and summer of 2024 in collaboration with Vincit and Vaasan Sähkö in a multi-vendor ecosystem. During the sprints, we brought in best practices, benchmarks, and background data to support the work.

We started by mapping the current state of Vaasan Sähkö’s business, sales, and customer experience and then prioritized business and customer needs to guide design work. We also did extensive benchmarking to ensure we followed best practices and could create differentiating factors. Working with other vendors, we looked at data to understand customer behavior. After that, we focused on design work and created prototypes.

As part of the project, we carried out two validation rounds in which customers and potential customers tested the renewed user experience. The tested use cases focused on choosing an electricity contract and concluding a contract online.

In connection with the renewal, Vincit created a design system for Vaasan Sähkö, which brings a unified look-and-feel to the customer experience across channels. The end result of the project is a renewed visual appearance and better user experience for Vaasan Sähkö's website. Our collaboration with Vaasan Sähkö is continuing as we help them to bring a unified design to their other digital channels as well. 

Offering the best customer experience possible 

The design drivers were to create a clear, friendly, and modern website look. The redesigned website prioritizes user needs, increasing usability and aligning with Vaasan Sähkö’s strategic goals like market growth.

Creating a consistent and measurable customer experience across all digital channels

Vaasan Sähkö takes an omnichannel approach to their services to ensure that the experience is the same across all the ways they can reach the customer. This helps to make their offering more effective and user-friendly.

Increasing the level of self-service

The new website offers more opportunities for customer self-service, with easy purchasing and personalization options. This approach is both convenient for users and helps Vaasan Sähkö sell more, which is a key strategic goal.