Valio Aimo: Ensuring a better online experience for Valio’s wholesale customers

Ensuring a better online experience for Valio’s wholesale customers

Wholesale and retail

The Valio Aimo wholesale e-commerce site serves a wide range of restaurants, cafes, commercial kitchens, bakeries, hotels, catering, and industrial customers all over Finland. The service is built to offer everything wholesale food customers need in the kitchen in one place.

When Valio wanted to renew the site, they turned to Vincit for help. We’ve worked closely with Valio as a holistic partner and know the company well, making this a perfect area to continue our cooperation. We completely renewed the e-commerce site as an end-to-end project that included everything from design to implementation.

The challenge – keep ahead of the competition when it comes to customer experience

Competing wholesalers were developing their e-commerce solutions, which meant Valio also had to look and see if they could improve their online experience to keep their customers happy.

Valio wanted to create an easy-to-use, fast, flexible, reliable, and scalable e-commerce solution across different devices. The store would also need to be easily maintainable and developable. Increasing sales and improving self-service possibilities for customers were considered key needs as well.

The renewal project was successful with overall schedule keeping. Vincit’s experts are professionals; the project work and team spirit were good and constructive during the entire project.

Hanna Forsström, VP Marketing and eCommerce / Valio Aimo

An end-to-end solution for a new online store

The renewal of the Aimo e-commerce site started with a user study and a design project for concept renewal as a collaboration between us and Valio. The two-phase user study included both an online survey and a qualitative interview study and helped us to gather an understanding of the needs, requirements, and expectations of key user groups.

The next step was to create a clickable prototype to make the concept concrete and test how the design worked. We further improved the design based on the collected feedback. Once the design was ready, we implemented the online store to support reliability, speed, and usability. This was a true end-to-end project, from customer experience design and e-commerce development all the way to building integrations, doing the service layer, and integrating SAP ERP.

With all of its complexity, this project brought on the typical large-scale project challenges in regard to ensuring consistent quality and keeping the original scope and budget in check. At Valio, the speed of development and venturing into new projects with complex interdependencies has always pushed Vincit to meet these challenges head-on and strive to continuously improve the ways we organize and do our work. The goal is to make sure that the end result meets all expectations – which is why we're also proud of what we have achieved together with Valio.

A person coming out from a truck with Valio Aimo's food products

Expertise used

Service design & concepting

UI/UX design

Solution architecture design

Front-end and back-end development

End-to-end integrations development

SAP ERP

A better customer experience for Aimo users

Ensure the best B2B customer experience and superior order and delivery process
The main goal was to build an easy-to-use service for making wholesale food orders. The new site is also fast, flexible, reliable, scalable, and easy to maintain and develop.

Increase sales through targeted content and good usability
The e-commerce site supports Valio’s growth goals with a superior ordering process and a customer experience that keeps users happy.

Help with new customer acquisition and retention
The goal of the revamped e-commerce site is to support both the acquisition of new customers and to serve existing customers better by offering an easy-to-use UI and relevant and interesting content.