The success of digital platforms is directly related to the user experience. Each platform has a unique business model, different operating principles, and a distinctive customer base and ecosystem – as well as different ties to the brick-and-mortar world. Success in this field requires smooth onboarding, continuous value creation, and practical tools.
Innovation platforms encourage creativity, transaction platforms create connections, and any professional tool can be turned into a platform with the help of the right partner. To make sure platform investments make sense, it’s important to design for a fast return on investment and to be sure that the roadmap and rollout plans support your business goals.
